IMPORTANT: Chlorine will damage the pump.
There are a few reasons your Little Giant VCMA pump isn't turning on.
An alarm that can be paired with the Little Giant VCMA pump is the 513379 | Little Giant:

NOTE: This alarm requires a 9V battery.
There’s a reason we’ve been the go-to pump for HVAC, Plumbing, Pool, and Hydroponics professionals for generations: experience. For 80 years, Little Giant® products have stood the test of time, pumping a steady flow of proven reliability in the most demanding applications.